Become a Better Marketer

with Constant Contact

This online course helps small businesses and nonprofits learn how to use digital marketing tools to grow their organization.

Learn how to use email and social media marketing effectively without spending countless hours. Learn the fundamentals to online marketing and apply our best practices to get the results you desire. I have used Constant Contact for over 16 years

Check out what we will cover:

  • How to drive business and build relationships

  • How to grow your list on your website, blog, social media and print material

  • Basic strategies to segment your email list

  • How to use existing data and tools to send relevant info

  • Trends for writing great subject lines

  • How to add personalization to your email campaigns

  • Learn a simple formula to write any email

  • Engage subscribers with an automated series

  • Use click segmentation and automation to send more timely and relevant emails

  • Create a 15-minute social media plan

Course curriculum

  • 1

    Welcome!

    • Welcome to the Masterclass!

  • 2

    The Fundamentals

    • Making Sense of Online Marketing

    • The Power of the Inbox

  • 3

    Managing Your Contacts

    • Grow Your Email List

    • How to Segment Your List to Get Better Results From Your Emails

  • 4

    Creating Campaigns & Content

    • Get More Opens with Great Subject Lines

    • How to Create More Personalized Email Messages

    • How to Write Effective Marketing Emails for Any Situation

  • 5

    Automation

    • Get New and Repeat Business with Autoresponder

  • 6

    Let's Get Social

    • A Simple Recipe for Social Media Success

    • Grow Your Business with Google Ads

  • 7

    Hands-On Demonstration

    • DEMO_Introduction to the Dashboard

    • DEMO_Contacts and Signups

    • DEMO_Libary and Social Posts

    • DEMO_Campaigns, Reports and Automation

Testimonials

Here is what our students say...

Thorough and helpful

by Arica R.

I took Lanelle's Email Marketing Bootcamp back in May when I started working for a new company. Lanelle was friendly, patient and professional. She was also very thorough and helpful with the questions that I had. I immediately started using her training when I returned to work the next day and was able to share things with my manager about Constant Contact that she didn't know. Since taking the course, I have implemented the use of Social Posts and it has been very helpful. We have also began incorporating video into a few of our emails and the response has been very good with increasing our likes and views on YouTube. I have also started adding the option for our members to share the newsletters to their social accounts. I would definitely recommend this class to anyone wanting to learn more about Email Marketing.

“get down to my level”

by Gillian G.

"Thanks to Lanelle Henderson, I now have a much greater knowledge of email marketing.  I had been struggling with our email program for years. I met Lanelle, switched to Constant Contact, had training with her and now I am thrilled with the emails I can construct for my organization!  Lanelle also educated me on the best time to send emails, how to create interest for the market I am reaching and how to add questionnaires to my emails  as well as many other valuable tools.  She was able to “get down to my level” with her teaching, which was valuable to me as I do not have an extensive computer background.  I highly recommend Lanelle if you need help with email marketing!"

So much insight

by Brook D.

I just wanted to tell you that the Bootcamp series has given our marketing team so much insight.  We have realized that we are all using CC in different ways and are just now understanding the powerful capabilities that we have moving forward.  We are going to aggressively move forward with the new tools and features that you have unlocked!  I really hope that you will continue the conversation with future trainings.  We have scheduled touch base meetings with the goal of using Constant Contact to the max!  Thank you for doing this!

"incredibly engaging and valuable"

by Terrell D.

“I had no idea what to expect from a Constant Contact training, but when I left wanting to learn more. Lanelle’s bright personality and relatable experiences made the training incredibly engaging and valuable! This was my first training with Constant Contact and as a frequent user of the program I now have a great sense of loyalty to the brand. As a communications professional it is critical to understand the ins and outs of any messaging tool you’re using and because of Lanelle I am now maximizing Constant Contact.”

"happily surprised"

by Cindy P.

I am new to using social media as a business tool. Being retired from a business that required it's employees and family to have no social media it is a challenge learning the basics. I purchased Constant Contact and did nothing with it because I had no idea where to start. When finished with Bootcamp I am completely comfortable because of Lanelle! I expected this to be like other web training's but was happily surprised at the level of one on one work we did. Lanelle checked all the boxes on these features. Before the bootcamp I had plenty of opportunity to discuss what materials I wanted her to cover and what the content would be for the bootcamp. If I had specific areas needing covered she was able to answer all questions and point out things I did not think about. Lanelle worked with me to get me the best possible price for the bootcamp. It is very clear the Lanelle is very knowledgeable and experienced.

Bonus material

You will also received the following bonuses with your paid course:

  • Free Custom Design Email Template ($199 Value)

  • Free 30-Minute Consultation with Lanelle

  • Access to Additional Marketing Tips & Resources

Instructor

Marketing Consultant | Speaker | Trainer

Lanelle Henderson

Lanelle Henderson is a tech-savvy marketing expert, popular speaker, trainer, and passionate entrepreneur with over 20 years of experience helping tens of thousands of small businesses, nonprofits, and associations apply the power of relationship marketing to grow their organization.

As a long-time solution provider, All-Star Winner and former regional development director for Constant Contact, Henderson hosted small business seminars and training workshops focused on using email marketing, social media marketing, event marketing, and online surveys to engage key audiences, drive dialog, and build relationships.

Your Price

The best value in town

Get Started Today!

Now is the time to leverage online marketing for your business. Learn how easy it is to get up and running fast with Constant Contact.